Portfolio · selected work
5 live projects
One consistent result: digital infrastructure that works harder than a full-time employee.
We don't do templates. Every engagement starts with a conversation about what you actually need, then we build exactly that. Below is an honest account of five real projects: where each client started, what we built together, and how it concluded.
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5 live projects
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100% bespoke builds
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Shopify, WooCommerce & WordPress
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Quote-only. No packages, no padding
E-commerce ✦ Site redesign ✦ Platform migration ✦ Brand & copy ✦ Site recovery ✦ Content strategy ✦ Digital products ✦ Automation ✦
E-commerce ✦ Site redesign ✦ Platform migration ✦ Brand & copy ✦ Site recovery ✦ Content strategy ✦ Digital products ✦ Automation ✦
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practicepantry.co.za
● Live
Built on Shopify
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Migrated to WooCommerce
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Fully owned
MBC-001 · Featured
E-commerce architecture
Where we started
We first built The Practice Pantry's store on Shopify, and it was generating revenue. But the platform had become a ceiling rather than a foundation: complex digital clinical toolkits couldn't be delivered cleanly, vendor management was a workaround and there was no automated onboarding for new buyers. The client needed to own their infrastructure, not rent it.
What we built
We migrated the whole operation to a custom WordPress and WooCommerce ecosystem and architected the digital product delivery layer from scratch, with structured clinical toolkits for seamless purchasing and downloading. Automated intake forms and onboarding workflows send a Welcome Kit PDF the moment a purchase completes, and every piece of marketing and structural content stayed strictly HPCSA-compliant.
How we concluded
The Practice Pantry now runs on fully owned infrastructure. Customers receive their digital products automatically, new vendors can be onboarded without developer intervention, and the platform can scale without a platform fee eating into margin.
WordPress
WooCommerce
Shopify
UX Design
Automated Workflows
lighthousepsych.co.za
● Live
Dated website
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Full redesign
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Patient-first journey
MBC-002
Clinical redesign
Where we started
Lighthouse Psychology had a dated website that was doing more harm than good. The visual language communicated the wrong decade, navigation was a maze for prospective patients in distress, and the site wasn't converting enquiries despite real clinical credibility behind the practice.
What we built
We executed a complete visual and structural redesign. The new architecture prioritises the patient journey above everything, making it frictionless to find the right specialist, understand their approach and take the next step. Strategic trust elements are woven throughout: credential displays, clinical authority signals and a visual language that reassures without being clinical.
How we concluded
A modern, interactive platform that does the pre-consultation work the practice previously had to do over the phone. First impressions are now aligned with the quality of care inside the practice.
WordPress
Elementor Pro
UI/UX Design
Clinical Architecture
mindheartlinks.co.za
● Live
No digital presence
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Built from zero
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Complete identity
MBC-003
Full platform build
Where we started
MindHeart Links came to us with a vision and no digital presence whatsoever: no website, no brand assets, no copy. The challenge wasn't just technical, it was creative: establishing a professional identity for a consulting practice that blends clinical expertise with corporate advisory services.
What we built
We designed and deployed a complete WordPress platform from zero. The hero section was engineered to hook visitors in the first three seconds and communicate the brand's core value proposition immediately. Critically, we wrote all the site copy, including highly curated personal profile texts for each practitioner, positioning them as authoritative voices in their specialty.
How we concluded
MindHeart Links launched with a complete digital identity: website, copywriting and brand strategy delivered end to end. The founders could focus entirely on their clients while we handled every word and pixel.
Web Design
Brand Strategy
Technical Copywriting
Elementor
eleenpolson.com
● Live
Broken plugins
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Audit & recovery
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Fast & responsive
MBC-004
Site rescue & recovery
Where we started
Eleen Polson's WordPress site had become a liability. Backend plugin conflicts were breaking functionality across the board, and the site rendered poorly on mobile and tablet, costing credibility with every page load. This was not a redesign brief: it was an emergency.
What we built
We conducted an in-depth WordPress plugin audit, identifying and surgically resolving the conflicts without losing existing content or structure. We then completely overhauled the site's responsive typography and styling system, bringing it in line with how modern browsers and devices actually render pages.
How we concluded
Eleen Polson's site went from broken to benchmark: fast, stable and flawlessly responsive across every device category. What had been a source of frustration became a professional asset again.
WordPress Recovery
Responsive Design
CSS Typography
Plugin Optimization
neuroeducare.co.za
● Live
No digital presence
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Site + brand built
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Turnkey brand & content
MBC-005
Website, brand & content
Where we started
NeuroEduCare is a specialized educational and tutoring service operating in a competitive local market. They needed to generate local engagement and win clients without an established digital presence or brand. The target audience, parents of children with learning differences, required a particular tone: authoritative but warm, educational but accessible.
What we built
We built the NeuroEduCare website from the ground up and created their new brand identity (CI). We then developed multi-week social media content plans designed to educate parents and subtly promote the tutoring service, wrote all marketing copy calibrated to the educational sector, and designed promotional flyers and social media grid graphics so the brand looks coherent at every digital touchpoint.
How we concluded
NeuroEduCare went from invisible to present: a new brand identity, a website built from scratch, a consistent brand voice, a library of ready-to-deploy content and visual assets that can be used across platforms, all delivered as a turnkey package.
Ground-Up Web Build
Brand Identity (CI)
Content Strategy
Graphic Design
Core competencies · what every project is built on
Michael combines deep technical expertise in WordPress, Wix and e-commerce with a strategic background in digital marketing and compliance. Pretoria-based, working with clients globally.
C-01
High-speed, responsive WordPress and Wix websites that earn trust at first glance.
WordPress · Wix · Elementor
C-02
Advanced WooCommerce, Shopify and Wix setups for physical and digital products.
WooCommerce · Shopify · Wix
C-03
Copywriting, lead generation and brand strategy that put the right customers in front of you.
Copy · Leads · Brand
C-04
In-depth audits, speed optimization and site stabilization for sites that have stopped working.
Audits · Speed · Stability
Ready to be the next one?
Every project on this page started with one honest conversation. Tell us where you are and what you need, and we'll tell you exactly what we can do. Quote-only basis: no packages, no padding.
Phone
Studio
Pretoria, South Africa · fully remote projects welcome